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Downtown Rockford
Why Downtown is Important to the Community!

Symbolic Value of Downtown:

Community economic health

Local quality of life

Local pride

Partnership between private and public sectors

Physical, historical and cultural heritage

Community identity

Downtown is an important community symbol-- the traditional center of government, finance, commercial activity and civic life. But the value of downtown to the entire community is more than just symbolic. Everyone-- not just downtown business and property owners, but every segment of the community-- has a real stake in the economic health of the downtown.   River District Map 

What's in it for Me?

Downtown Property Owners Enjoy

Increased occupancy rates

Stable or higher rents

Opportunity to turn undeveloped space into income-producing property

Greater return on initial property investment

Less risk of vandalism and fire

Improved municipal services

Improved marketability of property

Access to grants, loan programs and tax credits

Downtown Professionals Reap Rewards From

Location with improved, higher quality image

Location near government buildings and other institutions

Increased exposure to potential new clients

Opportunities for shared promotion

Downtown Service Businesses Experience

"Ready-made" customer base

Businesses Outside the Downtown Enjoy

Increased visitor traffic to the community

Increased business through an overall healthier economy

More dollars circulating longer from locally owned businesses

Improved municipal services throughout the community

Opportunity for cross promotion

Jobs created and additional business from local rehabilitation projects

County Government Experiences

Increased property tax base

Protection of property values

Ripple Effect To Other Communities

Healthier overall economy

Enhanced community and country pride

Improved job market and business opportunities

Civic Organizations Enjoy

Appropriate venue for civic projects

Financial Institutions Benefit

Expanded business customer base

More business from overall healthier economy

Potential customers from new residents attracted to community

Protection of property values

Improved public image and goodwill

Utilities Receive

Expanded customer base

Longer service hours and increased utility usage

Community stabilization and growth

Protection of prior infrastructure investment

More public improvements

Economic Development Officials Can Promote

Business/industry location decisions

Preservationists Enjoy

Increased awareness and credibility for commercial district preservation

Link between preservation and economic development

Increased educational and partnership opportunities

Industries Experience

Improved environment for employees

Easier recruitment of key personnel

Increased local availability of materials and services

Schools Benefit

More opportunities for youth involvement in civic projects

Potential for "downtown as a classroom" project

Preservation of downtown neighborhoods

Churches Receive

New Membership potential

Improved overall quality of life in the community

Opportunities for partnership

Protection of property values

Media Enjoy

More opportunities for coverage of positive local news  

Opportunities for public service

Youth Experience

Local employment and business opportunities

More happening in the community, more places to go and things to do

Sense of "having roots" and "belonging" to a place

Senior Citizens Enjoy

Convenient location for goods and services

Safer, more secure environment

Preservation of community history and personal memories

Downtown Retail Merchants Enjoy

Expanded customer base

More sales

Upgraded retail environment

More opportunities for business growth and expansion

More opportunities for locally owned, independent businesses

Less financial risk

Incubator for new businesses

Shared responsibility for retail success

Residents of the Community

Protection of property values

Overall economy

Local accessibility to goods and services

Reduced loss of youth and "brain drain"

More employment opportunities

Increased opportunity for social interaction

Preservation of civic gathering space for public functions

More opportunities for volunteerism


Page last updated: 5/6/2013 11:09:08 AM

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Special thanks to Jason Rotello and Tamika Jones for contributing images for the City of Rockford website.